Is TZOO a Buy? $5.40

Travelzoo Inc., a global Internet media company, publishes travel offers from various travel companies.  The company is currently valued at 77 million, with revenue of 81 million and gross profits of 76 million.   The internet travel publisher's stock price has been beaten down for months.

The stock has had a history of meteoric run-ups, fueled by short sellers. The price has been consolidating for some time and looks to be trying to bottom here. My question, why dont they cut some of their costs during these times so that their profit margins can stengthen? What would be a catalyst for a move upward?